Wrangler is the everyday performance denim brand. Since the dawn of our denim, our inspiration and guide has been real life experience; we believe that clothing should be designed to fit the needs of the people wearing it. Our ground-breaking innovative platform, Denim Performance, started with our understanding of what is needed from a pair of jeans in the 21st Century; jeans that keep you warm in winter, keep you cool in summer, stay dry and, just as they did in 1947, jeans that keep your pocket watch safe – only now most pocket watches make calls and surf the internet. All just as durable, authentic and stylish as you would expect from Wrangler.
